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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • GICA
  • CONTACT

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2 MIN READ

Milk carves out niche as ‘electrolyte-rich, high calcium’ sports drink

March 18, 2021
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Innovations, Non-Alcoholic Drinks, North America

The latest innovation insight from Gama Compass MANCHESTER – 18th March 2021: This month’s Innovation Insight focuses on a new functional beverage promising to deliver “truly effective hydration” by combining the natural properties of milk with the benefits of the latest technology – GoodSport Sport Drink. Newly introduced by GoodSport Nutrition in the US, GoodSport Sport Drink repositions milk as a drink for athletes, using the latest in filtration techniques to …

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