Estee Lauder, the US-based cosmetics and skincare giant, has announced it is acquiring the luxury fragrance division of Decorte, a Japanese high-end beauty brand, for an undisclosed sum. The move is intended to strengthen Estee Lauder’s position in the prestige fragrance market, particularly within the Asia-Pacific region. The acquisition includes Decorte’s entire fragrance portfolio, featuring signature scents known for their “artisanal craftsmanship” and “unique olfactory profiles”. As part of the …





