Portuguese bakery firm DanCake has announced that it is partnering with celebrity footballer Cristiano Ronaldo to launch a limited edition biscuit range under the CR7 brand. According to company information, the limited edition tins will be available in a choice of two designs, one with a predominantly dark blue theme and one in dark red, in each case complemented by a gold border. The DanCake deal is the latest FMCG …
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Gama spoke to João Costa, CEO, DanCake Portugal. How do companies best achieve growth in developed or saturated markets? Through a strong innovation pipeline (consumer driven) and a constant focus on cost efficiency, plus a strong wire into the trade. DanCake has a unique portfolio of products that cater to the major needs of consumers and retailers. We consider ourselves to be the ‘one stop shop’ for the category, …
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