Nobre, part of the Campofrio group, has launched a line of cheese, marking its entry into the dairy sector in Portugal. The firm, which is primarily known for its meat products, said the strategy would strengthen its position in the Portuguese market. According to the company, the new line is conveniently sliced, making it a versatile choice for tapas, starters or light lunches. Commenting on the move, Nobre said: “In …
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Campofrio
Gama spoke to Jaime Lobera, Chief Marketing and Sales Officer, Campofrio. What are your day to day activities? In addition to all the strategic work that we carry out in the central offices, together with our in-country teams, I have to ensure the implementation of our business plan in both areas, including the various countries in which we operate. This involves close monitoring of daily sales and the results of …
Mexican frozen food manufacturer Sigma Alimentos has made a bid to acquire the business of Campofrio Food group, a Spanish producer of meat products and prepared foods. According to Sigma, the deal is in the order of $940 million. It will require the purchase of the remaining 55% of Campofrio shares – Sigma having already secured agreements to acquire a stake of around 45% through the acquisition of shares held …
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