Global snacks and confectionery giant Mondelez International is seeking to acquire the licence to market biscuits under the Cadbury brand from UK based Burton’s Biscuits, according to a report in Sky News. The Birmingham-based business currently makes the Cadbury Fingers and Cadbury Animal brands, in a licensing deal dating back to 1986. The agreement remained in place despite the takeover of Cadbury by Mondelez International (then Kraft) in 2010. Sky News …
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Burton’s Biscuits
Burton’s Biscuit Company has released a new version of is Jammie Dodgers biscuits targeted at an adult audience, according to reports in The Mirror and Bakery Info. New Jammie Bakes are described as a “crispy, golden biscuit with a soft, jammie centre” and come in raspberry and apple varieties. Commenting on the launch, David Costello, Burton’s head of customer category management, said: “We know that when adults eat Jammie Dodgers, …
UK bakery firm Burton’s Biscuits is eyeing up a bid for its larger rival United Biscuits (UB) after the latter was put up for sale by its private equity owners, the Telegraph reports. However Burton’s, which produces biscuit products under brands including Jammy Dodgers, Maryland and Cadbury, is likely to face stiff competition from global big hitters including Kelloggs, Mondelez, Ulker, and the Philippines conglomerate San Miguel. An alternative scenario …
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