Bacardi has expanded its range of white rum with the launch of a new ‘super premium’ Gran Reserva Ron for the US market. Claimed to be the ultimate white mixing rum for cocktail connoisseurs looking for superior character, Gran Reserva Maestro de Ron is described as being double-aged using white oak casks that impart soft notes of oak and a smooth taste. “We are thrilled to announce the launch of …
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Bacardi has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, Louisville Distilling Co., and its Angel’s Envy™ brand. The company said the deal marked its entry into the bourbon category of the North American whiskey sector. “We have a clear strategy aligned to meet consumer needs in premium spirits and are building an even stronger portfolio through innovation and acquisition. The purchase of Angel’s …
Bacardi has signed an agreement with leading spirits producer Beam Suntory to distribute the latter’s range of products in Brazil. The agreement includes Teacher’s, the top selling Scotch whisky brand in Brazil, and the bourbon brands Maker’s Mark and Jim Beam. The partnership aims at expanding Beam Suntory’s geographical reach and strengthening its long-term commitment to Brazil, the company said in a statement. Stan Auber, CEO of Suntory Liquors Brazil, …
A partnership between Bacardi-owned Grey Goose and Virgin Galactic which will see see the vodka brand become a sponsor of the first commercial space flight into space has been announced by Virgin Galactic founder Sir Richard Branson at the Rose Space Center and Planetarium in New York. The partnership will be celebrated by iconic media, exclusive content, experiential events, limited editions and consumer retail, the two companies said in a …
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