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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
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  • NEWS & INSIGHTS
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Ambev Brasil

All the posts published.
1 MIN READ

Brazil: Skol “celebrates diversity” with “skin coloured” cans

April 11, 2017
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Alcoholic Drinks, Latin America, Marketing

Ambev Brasil, the Latin American drinks firm, has launched a limited edition of Skol beer cans that are said to feature different skin tones in order to celebrate diversity. The limited edition cans are part of the ‘Skolors’ campaign with the slogan of a “A toast to diversity”. According to sources, the campaign is predicated on the idea that “your gender, skin tone and social status don’t matter – we are all …

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