Switzerland: Philip Morris International to launch Bonds by Iqos

Multination tobacco manufacturer Philip Morris International (PMI) has announced the launch of Bonds by Iqos, its latest heat-not-burn tobacco system to be used with specially designed tobacco sticks, Blends.

The product offers an alternative to consumers who want to “replace cigarettes with innovative, science-based, smoke-free alternatives”.

“Providing a range of alternatives to continued smoking—with a variety of taste, technology, usage, and price options—is imperative and helps us to address a range of preferences as diverse as adult smokers themselves—ultimately encouraging them to leave cigarettes behind,” said Jacek Olczak, CEO at PMI.

Bonds by Iqos is offered in 4 different colours and when it is fully charged delivers up to 20 uses. At the time of launch, Blends tobacco sticks will be offered in five flavours.

Source: Philip Morris International