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Nestle, the consumer goods giant, has revealed it intends to “explore strategic options” for its Herta charcuterie (cold cuts and meat-based products) business, with a view to a potential sale.
Announcing the move alongside its financial results for 2018, Nestle said the decision was “a further step in positioning the portfolio towards attractive high-growth categories”.
Recent times have seen the Swiss firm shifting its business towards ‘better for you’ segments, such as with the acquisitions of Terrafertil, Sweet Earth and Atrium Innovations, and away from some of its traditional categories, as with the divestment of its US confectionery business.
The company added that the Herta decision “underscores Nestlé’s increased focus on high-growth plant-based offerings”, including the Garden Gourmet range in Europe and plant-based foods under the Sweet Earth brand in the US.
Source: Nestle
