Loading tweets...
The latest innovation insight from Gama Compass
MANCHESTER – 17th December 2024: For our latest Innovation Insight, we return to the omnipresent trend for protein-forward product development, casting a glance at a launch seeking to turn sugar confectionery into a ‘high-fuel’ option – Protein Candy Sweets.
Read this Innovation Insight in the next issue of Gama News.
Newly launched to the market in North America, and marketed with the taglines “snack strong, power up!” and “candy without compromise”, Protein Candy claims to be “on a mission to disrupt the candy industry” by creating a range of gummy sweets “with the flavors you love and the fuel you need”. Boasting 14g of protein and 6g of fibre but only 4g of sugar per 55g serving, Protein Candy Sweets opts for whey and collagen proteins as its primary ingredients, with monkfruit and stevia in place of table sugar, and an array of other “natural” ingredients including pre-biotic fibre and natural flavours and colours rounding off the formulation.
“With protein continuing to play such a prominent role across the full spectrum of food and drink, and within that whey protein emerging as a star ingredient to deliver protein benefits, the emergence of a specific ‘protein confectionery’ segment within the wider sweets category cannot be excluded”, commented Gama insights director Tom Warden. “While the challenge of replacing sugar with high protein ingredients may be a barrier for some types of sweets, existing ‘better-for-you’ concepts could serve as useful inspiration for brands keen to tap into the opportunities such an emerging segment may provide”.
Image source: Protein Candy
About Gama Compass
Take a more informed approach to product strategy, increase profitability and reduce costly mistakes with Gama Compass, Gama’s premium subscription service for the FMCG sector.
Developed with the industry’s leading names, Gama Compass offers powerful insights that allow you to unlock new opportunities and streamline your innovation pipeline.
About Gama
Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.
Notes to editors
Tom Warden, Gama insights director, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.
– ENDS –
