Belourthe, a Belgian based company specialized in the manufacturing of infant cereals, has announced it has reached an agreement to buy the baby food business of Cerealto Siro, a food multinational based in Madrid, Spain, for an undisclosed sum.
The deal includes the Nutriceal brand of baby foods including cereals, purees and biscuits. Founded in 1974 (and owned until 2013 by the Nutricia / Danone group), the Nutriceal business also carries out contract manufacturing and operates a factory in Benavente, Portgual with a capacity of 10,000 tonnes.
Commenting on the deal, Belourthe CEO Vincent Crahay said: “This acquisition will be very profitable for both companies, the workers, our respective customers and suppliers. Baby Food is our core business: the synergies we will be able to develop will allow the new structure to consolidate our position as a strategic player at the world level”.
Cerealto said divesting its baby food business would allow it to refocus on products such as biscuits, cereals and pasta.
Source: Cerealto Siro / Belourthe