Constantly evolving consumer preferences, the relentless pace of innovation in product and packaging, and the ever-shifting nature of the product landscape can all make it hard to truly keep on top of where your market is heading.
Gama’s Market Review is designed to give you a complete picture on product and innovation trends in your market over a 12-month period, through a combination of highly granular data and unique insights. Unpick changes in claims and product features, monitor patterns in product formulations and packaging, and learn from key launches and innovations. Study the leading players and drill down to the category and region level for a truly comprehensive perspective on NPD in your market.
Reasons to purchase
- Get inspired by the latest innovations and discover new ideas to feed into your own product development cycles.
- React swiftly to market changes by keeping abreast of the latest trends in ingredients, flavours, pricing, packaging, claims and more.
- Benchmark your own NPD activity against the leading industry players and the market as a whole.
- Use key intelligence to sharpen your strategy and boost revenues and profitability.