The demand for more ‘pure’ and ‘raw’ products, combined with an appetite for concentrated, nutrient rich ingredients that deliver health benefits in a convenient way, has led to a boom in chia, a functional grain with diverse properties and appications.
Insights Briefing: Chia provides a clear and compelling summary of the chia craze and its manifestations within FMCG innovation since 2014, looking at key applications by category and geography, trends in use over time, key functional claims and diverse product examples.
Reasons to purchase
- Find out which categories and countries have been particularly impacted by the chia and craze, and where gaps and opportunities lie.
- Align your brand to industry trends by exploring the relationship between chia and key functional claims.
- Get inspired by exploring relevant product launches using chia as a flagship ingredient.
- Benchmark chia against comparable ingredients including flax and quinoa.