NHF Manufacturing, a joint venture between leading Japanese fresh meat, ham and sausage firm NH Foods and Malaysia-based poultry company Lay Hong, has announced plans to build a new factory in Malaysia.
According to reports, the 51:49 joint venture has invested $10 million to build a new factory in Selangor to increase capacity, with the aim of producing 1,000 tons of food monthly by the first half of 2018 and with potential to double capacity depending on demand. It is also expected to produce halal-certified food, such as meatballs and burgers, that could be exported to markets including Singapore, Japan and the Middle East.
The new venture has also unveiled five new chicken products for the Malaysian market, priced between 10 MYR ($2.23) and 13 MYR ($2.90). The range comprises Karaage (deep-fried boneless thigh meat), Chiki-Chiki Bone (cut middle wing), Amakaraage (boneless whole thigh meat), Tebamoto Amakaraage (drumettes) and Menchi Katsu (deep-fried ground meat and vegetables). The products are available under the Nippon Premium NutriPlus brand at Aeon and two other local supermarkets, but are also expected to expand to convenience stores and gas stations in the future.
Source: Nikkei / The Star