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Gama spoke to Nicolas Trentesaux, SIAL Network Managing Director, ahead of the latest edition of SIAL.
SIAL is celebrating its 60th anniversary this year. How are you planning to commemorate the occasion?
This year, SIAL is characterised by both a retrospective and forward-looking approach to the food sector. Attending SIAL on its 60th anniversary is a unique opportunity to reflect on six decades of innovation and change in food, while looking to the future.
Under the theme “Own The Change”, we are encouraging collective ownership of change to meet the world’s food challenges. This approach will be present throughout the event.
Particular attention will be paid to the comfort and experience of visitors, with the show divided into sectors to make it easier to find the products you’re looking for, and a more convivial atmosphere with La Guinguette, which will be open all day to visitors for drinks and light snacks, as well as entertainment and music, and SIAL Off, which will be showcasing 60 venues in Paris. The show’s 60th anniversary will also be celebrated with a special evening event on Sunday 20th October.
Read this Tradeshow Look Ahead in the latest issue of Gama News.
What are your overall expectations for this year’s event? What new features are there for visitors to look forward to?
For this 60th anniversary, we wanted to create an exceptional experience that celebrates our history while highlighting current trends, innovations and challenges in the food sector. This is our opportunity to create a memorable and rewarding event that celebrates our past achievements while paving the way for a promising future for the food industry.
A number of new features will be launched for this anniversary edition:
- SIAL for Change: the new SIAL prize, where exhibitors can compete to highlight their CSR strategies.
- SIAL Summits: Four summits, each featuring a panel of outstanding speakers and cutting-edge themes in the fields of artificial intelligence and deeptech, supply chain, CSR and the African market.
- SIAL Taste: the show’s most innovative products to taste, right next to SIAL Innovation
- SIAL Startup: the show’s startup village triples in size and will welcome 150 startups and early stage companies from all over the world.
What key trends are shaping the food and drinks space in 2024, and how can companies best position themselves to capitalise on them?
For SIAL Paris 2024, a number of major trends and innovations in the food sector are anticipated.
Products that combine pleasure and simplicity, while being economical and environmentally friendly, will be in the spotlight.
We can also expect practical formats, such as individual portions to reduce waste, as well as bulk products for families. The focus will also be on health, with plant-based protein products and organic options.
Technological innovations will also play a crucial role in enriching the consumer experience with unique taste and sensory solutions. Ethics and sustainability will also remain key themes, with a focus on environmentally-friendly products.
It’s important for companies to highlight how their innovation meets consumer expectations and the food issues of tomorrow.
About SIAL
SIAL Paris is the must-attend biennial event for the food industry!
This international food show is the hub of food innovation, bringing together producers, distributors, restaurateurs, and importers-exporters.
Come and meet our exhibitors and discover the latest trends in the aisles.
