USA: Hain Celestial sells ParmCrisps brand to Our Home

Hain Celestial, the natural foods firm, has announced that it has completed the sale of its ParmCrisps brand to Our Home, a US-based snack company.

Founded in 2017, ParmCrisps is known for its high-protein, low-carbohydrate cheese crisps and snack mixes.

Commenting on the move, Hain Celestial group president and CEO Wendy Davidson said: “By divesting ParmCrisps, we can continue to prioritize driving market reach and category scale of our core better-for-you brands. This transaction further simplifies our better-for-you portfolio and streamlines our supply chain for operational efficiency and margin expansion”.

Our Home founder and CEO Aaron Greenwald added: “We are very excited to have the ParmCrisps manufacturing family join our team. The combination of our Sonoma Creamery and ParmCrisps talent will drive tremendous IP and knowledge sharing, benefitting both brands, our retail partners and most importantly, our consumers”.

The divestment is part of Hain Celestial’s “Hain Reimagined” transformation plan, which will see the company refocus on core snack, children’s food, beverage, meal preparation and personal care brands.

In May, Our Home also acquired the Sonoma Creamery cheese snack brand.

Source: Hain Celestial / Our Home