Warsteiner, the leading German brewing company, has announced a €20 million ($21.6 million) investment in its factory in Herford, Rhineland-Palatinate, according to a report in LebensmittelPraxis.
The money will predominantly go towards a new bottling line, but funds have also been earmarked for logistics and marketing. The production line, which is expected to be operational in the summer of 2024, will allow the Herford site to expand into new product categories, especially blended beer beverages and non-alcoholic drinks.
The investment is part of a wider €200 million ($216 million), two-year investment announced by the Warsteiner group at the start of the year. At the time, the company said it intended to restructure the business, including by bringing its alcoholic and non-alcoholic activities under a single umbrella. It also announced plans to expand its beverage portfolio, including through brand collaborations, invest in promising start-ups, and offer logistics and other services to external companies.
Source: Lebensmittel Praxis / Warsteiner