Germany: Sofidel acquires household paper firm Hakle

Italian firm Sofidel, one of the world’s leading manufacturers of household paper products, has announced the acquisition of German peer Hakle for an undisclosed sum.

In a press release, Sofidel said it was acquiring the toilet tissue brand Hakle, the moist tissue brand Hakle Feucht, and the kitchen towel brands Dick & Durstig and Servus, as well as their respective intellectual property rights and domains.

Commenting on the acquisition, Philippe Defacqz, Sofidel vice president marketing & sales – brand, said: “Thanks to this acquisition, we significantly strengthen our positioning on the German market for toilet tissue and kitchen towels, and also enter a new category, moist toilet tissue”.

Produced since 1928, Hakle is described as the second largest brand in its segment.

Source: Sofidel