Intersnack, the German snacks giant, has announced the acquisition of Popchips Ltd, the firm that owns and markets the Popchips brand in Europe.
In North America and other international markets the brand will be retained by Popchips Ltd’s parent company Popchips Inc.
The Popchips brand range includes crisps and potato-based puffed snacks in a variety of flavours.
Commenting on the deal, KP Snacks CEO Mark Thorpe said: “Popchips is a fantastic addition to the KP business and, coming hot on the heels of our recent Tyrrells acquisition, we believe it significantly strengthens our permissible and better for you propositions, enabling us to offer customers and consumers snacks for every occasion. Will Bowler (Managing Director of Popchips Europe) and the Popchips team have done a great job growing the brand and its distribution over the last few years. The deal brings together the fastest growing snack brand in the UK market and the fastest growing scale snacks manufacturer, and we will now be working with Will, his team and the co-manufacturers of the product to ensure the successful integration into our business”.
Source: Intersnack / Popchips