VMG Partners, a US private equity fund specializing in consumer goods, has announced the acquisition of the Popchips brand in North America, and most international markets outside of the UK and Europe, via its newly-created “branded snacking platform” Velocity Snack Brands (VSB). Founded in 2007, Popchips is a “better for you” snack brand sold in supermarkets across the USA. Alongside the flagship Popchips brand, the firm’s portfolio also includes brands such …