VMG Partners, a US private equity fund specializing in consumer goods, has announced the acquisition of the Popchips brand in North America, and most international markets outside of the UK and Europe, via its newly-created “branded snacking platform” Velocity Snack Brands (VSB). Founded in 2007, Popchips is a “better for you” snack brand sold in supermarkets across the USA. Alongside the flagship Popchips brand, the firm’s portfolio also includes brands such …
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Popchips
Intersnack, the German snacks giant, has announced the acquisition of Popchips Ltd, the firm that owns and markets the Popchips brand in Europe. In North America and other international markets the brand will be retained by Popchips Ltd’s parent company Popchips Inc. The Popchips brand range includes crisps and potato-based puffed snacks in a variety of flavours. Commenting on the deal, KP Snacks CEO Mark Thorpe said: “Popchips is a …
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