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The latest innovation insight from Gama Compass
MANCHESTER – 30th December 2025: The convergence of functional hydration and high-end confectionery trends is redefining the beverage landscape, illustrating how ‘permissible indulgence’ is becoming a primary driver for health-conscious consumers. In this month’s Innovation Insight, we examine a limited-edition collaboration that introduces gourmet complexity to the plant-based hydration category – Raw C Pistachio Papi Coconut Water.
Read this Innovation Insight in the next issue of Gama News.
A partnership between Australian brand Raw C and the boutique spread label Pistachio Papi, Raw C Coconut Water “infused with pistachio & white chocolate” repositions standard coconut water as a sophisticated, ‘sippable’ treat. The innovation utilizes a base of 100% fresh, single-source coconut water infused with coconut milk, pistachio extract and white chocolate flavours. Despite its dessert-like positioning, the product maintains a rigorous clean label profile: it is vegan, gluten-free and GMO-free, with no artificial ingredients. In addition, by incorporating cocoa butter and citrus fibre, Raw C achieves a creamy, nutty mouthfeel that emulates the texture of a dairy-based shake while delivering five naturally occurring electrolytes “essential for hydration”.
“The Raw C and Pistachio Papi collaboration demonstrates how the functional beverage category can successfully borrow from the luxury confectionery playbook to sustain consumer engagement”, commented Gama insights director Tom Warden. “For brands, the key insight lies in the ability to leverage viral flavour trends such as Dubai chocolate to premiumise basic commodities, using sophisticated ingredients to create a compelling, multi-sensory narrative within the health and wellness space”.
Image source: Raw C
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About Gama
Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.
Notes to editors
Tom Warden, Gama insights director, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.
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