Canada: Single Cup Coffee to partner with Skinnygirl

Single Cup Coffee, an Ontario, Canada based hot drinks capsule company, is said to be partnering with cocktail brand Skinnygirl in an attempt to drive autumn sales.

According to Canadian Grocer, the firms, which distributes a number of brand beverages that are compatible with most single-serve brewing systems will be introducing seven cocktail-inspired teas and coffees under the Skinnygirl label.

Robin White, vice president of sales & marketing at Single Cup Coffee, commented: “As a company we recognized that brands are important to consumers in the hot beverage segment”.

Meanwhile Skinnygirl founder Bethenny Frankel said: “We designed the teas to mimic the flavour of my favourite cocktails without the guilt, zero calories, no artificial flavours, colours or sweeteners”.

The line includes Sangria Hibiscus, Mojito Mint, Cranberry Cosmo and Peach Bellini teas, and Half Caff and Americano coffee. The products are said to have an RRP of C$8.99 ($6.79).

Source: Canadian Grocer