USA: Beam Suntory partners with White Coffee

Beam Suntory, the US spirits manufacturer,has partnered with White Coffee to create Jim Beam Bourbon Flavored Coffees, a line of non-alcoholic coffees.

The new line, infused with 100% Arabica coffee, is said to feature “Jim Beam’s rich flavor, offering mellow hints of caramel and vanilla”.

Five varieties will be available in stores nationwide from spring: Original, said to have a caramel and oaky vanilla flavour combined with a sweet, mildly intense coffee; Bourbon Vanilla, said to feature sweet vanilla with a creamy, woody overtone that highlights the bourbon-flavoured coffee’s caramel and smoky notes; Cinnamon Stick, offering spicy coffee with the sweet taste of cinnamon; Spiced Honey, featuring sweet honey and savoury spice in a medium-body coffee; and Signature Dark Roast, described as smooth and richly flavourful coffee with the smoky taste of America’s Native Spirit.

Source: Beverage Industry / The Spirits Business