Nestle, the Swiss consumer goods giant Nestle, has announced that it is “considering alternative options” for its Lean Cuisine brand in Australia.
The announcement comes after Simplot revealed that it will not renews the licence agreement that signed in 2009 to manufacture and market under licence Lean Cuisine in Australia.
The decision was taken as part of the strategy of Simplot to exist the frozen meals category and focus on its core capabilities in potatoes, vegetable, seafood, pasta and sauces. As a result of the movement, Simplot Australia is considering to close other facilities in the country.
“To ensure customers and consumers experience a smooth transition, we are developing plans to consolidate other Simplot products currently produced at Pakenham into the wider Simplot network,” stated Simplot Australia managing director Graham Dugdale, “We do not envisage any impact to our current supply and trading relationships.”
Nestle is considering alternative options for its Lean Cuisine brand in Australia, including selecting a new partner to manufacture and market the brand.
Source: FoodBev Media