Australia: Asahi Beverages acquires spirits maker Never Never

Japanese drinks giant Asahi has announced the acquisition of South Australian spirits maker Never Never through its alcoholic beverages division, Carlton & United Breweries (CUB).

Founded in 2016, Never Never offers gins under brands such as Triple Juniper, Oyster Shell, and Grenache and has full-time headcount of around 15.

Commenting on the deal, Asahi CEO Amanda Sellers commented: “We are acquiring Never Never because we recognise Never Never’s incredible brand and success. Combining Asahi’s reach with Never Never’s amazing portfolio, extensive spirits knowledge and capability will enhance the value proposition for our customers”.

Never Never managing director and co-founder George Georgiadis added: “When we founded Never Never, our vision was to create exciting and innovative gin that competed with the biggest brands in Australia and pushed the boundaries of what’s possible. This partnership allows us to realise our vision by helping change, and also grow, Australia’s gin market, where around 80% of gin Australians drink is imported – despite Australia being home to some absolutely cracking gin brands”.

Financial details of the deal were not disclosed.

Source: Asahi Beverages