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US retail giant Walmart has announced the launch of BetterGoods, a new brand that is claimed to mark the company’s largest private-brand food launch in 20 years.
According to Walmart, the range features 300 products, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more. BetterGoods products will also fall within three “category pillars”, namely “culinary experiences” (such as specialty salts, jarred soups and premium pasta), “plant-based” (including dairy-free desserts and cheese), and “made without” (featuring products variously free from gluten, artificial flavours, colours and added sugars).
Commenting on the launch, Walmart senior vice president, private brands, food and consumables Scott Morris said: “Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way. Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers”.
Products are priced from below $2 to below $15, with the majority priced under $5.
Source: Walmart
