Brazil: Coca-Cola invests $800 million in logistics, manufacturing

US non-alcoholic drinks giant Coca-Cola has announced plans to invest R$4 billion ($809 million) to strengthen its operations in Brazil in 2024.

According to sources, the investment will be used to modernise and expand the company’s manufacturing structure and logistics network, in addition to deepening its relationship with small and medium-sized retailers through an enhanced sales structure.

The investment will be spread throughout the entire Coca-Cola System of bottlers and distributors,  including Coca-Cola Femsa, Andina and Solar.

The firm also said it planned to further broaden its portfolio in Brazil, noting its recent entry into flavoured alcoholic beverages.

Brazil is currently Coca-Cola’s fourth largest market worldwide. In the wider Latin America region, the company’s sales volumes increased 4% in 2023.

Source: Exame