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US retailer Target has announced the launch of Dealworthy, a new private label range of home and personal care items that promises to offer a range of products at low prices with no compromise on quality.
According to the retailer, the new line features 400 everyday items such as paper towels, body wash, laundry detergent and cotton balls, with prices starting at less than $1.
Rick Gomez, executive vice president and chief food, essentials and beauty officer at Target, commented: “We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target”.
In addition to home and personal care, the brand lineup includes clothing, accessories and electronics. New products are planned to be added to the line both this year and in early 2025.
Source: Target
