Northern Irish food manufacturer Kestrel Foods has announced the acquisition of non-HFSS granola brand, Just Live a Little Granola.
Just Live a Little Granola will be joining Kestrel Foods’ portfolio which includes the Forest Feast and Acti-Snack brands as well as producing private label products in order ‘to continue its growth within the plant-based arena’.
After the investment Kestrel Foods will be able to offer healthier products under more categories, sources say.
Michael Hall, owner, and MD of Kestrel Foods, said: “The acquisition of the Just Live a Little brand is aligned to our ambition of creating an innovative snacking and granola business with a strong portfolio of brands, brilliant products, and world-class capability. We are delighted to have the opportunity to build on the legacy of the Just Live a Little brand for wholesome artisan granola and snacks”.
The terms of the transaction were not disclosed.