Nestle has announced the acquisition of a majority stake in the German innovative spice mixes maker Ankerkraut, as the European private-equity firm EMZ Partners exits the German business.
According to sources, the acquisition is part of the transformation of Nestle’s portfolio acquiring businesses with attractive growth prospects on consumer trends.
“Our partnership with EMZ saw Ankerkraut go from strength to strength, and we thank the team for their support. We are extremely proud to have Nestlé on board as a strategic partner and are very enthusiastic about our mutual goal to bring Ankerkraut to the next level,” said Ankerkraut founder Stefan Lemcke.
“I’m delighted to welcome the Ankerkraut team to the Nestlé family. We are convinced that we can learn much from each other and bring together the best of both worlds, particularly in such areas as brand building, leveraging trends and innovation as well as how a portfolio can be grown successfully,” said Marc Boersch, CEO Nestlé Germany.
The deal might help Nestle to achieve its goal of doubling e-commerce sales to 25% by 2025.
Sources: EMZ press release / Just Food