Global retail giant Carrefour has announced a partnership with Electra Consumer Products and its subsidiary Yenot Bitan as part of its expansion strategy.
This partnership will allow the global retailer to open stores under the Carrefour banner in Israel before the end of 2022 and will allow the sale of Carrefour branded products in more than 150 Yenot Bitan stores before summertime.
Zvika Schwimmer, the Electra Consumer Products CEO said, “The entry of Carrefour into the Israeli market is the greatest and most significant step in Israel’s retail history ever. Carrefour is a leading global retail chain and one of the largest for private-label food products”.
Patrick Lasfargues, Carrefour International Partnership President commented, “We are delighted to sign this new agreement which confirms again the good fundamentals of our international franchise strategy. We have found with Electra Consumer Products teams a strong spirit of retail entrepreneur confirmed by the 2021 acquisition of Yenot Bitan. In addition, we are confident that Carrefour arriving in Israel will significantly help improve local shopping experience as well as customer purchasing power with better offers at more affordable prices”.