Yenot Bitan

Global retail giant Carrefour has announced a partnership with Electra Consumer Products and its subsidiary Yenot Bitan as part of its expansion strategy. This partnership will allow the global retailer to open stores under the Carrefour banner in Israel before the end of 2022 and will allow the sale of Carrefour branded products in more than 150 Yenot Bitan stores before summertime. Zvika Schwimmer, the Electra Consumer Products CEO said, …