British investment firm, S-Ventures has acquired Pulsin, a plant-based nutrition company for £7.5 million ($9.99 million).
Pulsin produces plant-based products such as protein and keto bars, powders, and shakes under its own brands as well as third parties.
The acquisition follows S-ventures willingness to diversify in the health and wellness foods segment, earlier this year the company acquired Ohso Chocolate, a probiotic chocolate brand and We Love Purely, a plant-based snacking company.
S-Ventures’ CEO Scott Livingston commented: “We are delighted to welcome the Pulsin team to the S-Ventures family and look forward to accelerating the progress Pulsin has made in establishing itself as a prominent brand in this space. Pulsin is an important acquisition for S-Ventures and reinforces our brand presence, total infrastructure and opportunity for synergy”.
Mananging director of Pulsin, Simon Ashburner, said: “We are delighted in the successful sale and move to S-Ventures and look forward to further developing the brand in the UK and internationally”.