German company Henkel has announced the acquisition of Swania SAS, a household care supplier based in France.
The acquisition will allow Henkel to strengthen its position in the detergents and cleaning products market committed to limiting the impact on the environment.
Swania is a French ecological home care company which portfolio includes Maison Verte a brand with detergents and household care products certified with the Ecolabel.
Chairman of the Henkel management board, Carsten Knobel said: “As part of our targeted growth strategy, we want to increase our competitive advantage by integrating sustainable development more strongly into our activities. With this acquisition, we are adding attractive brands to our Detergents and Cleaning Products branch with a strong sustainability performance and growth opportunities”.
Executive vice president of Henkel, Bruno Piacenza, commented: “We are delighted with the opportunity to add the Swania brands to our Detergents and Care Products business. These brands are growing rapidly and the company has a proven track record of innovation. This business fits in perfectly. to our existing portfolio, adding very complementary brands and strengthening our position in the attractive market for sustainable laundry and household cleaning products”.