USA: Flexis Capital-led consortium to acquire Waterloo Sparkling Water

A consortium led by Flexis Capital has announced the acquisition of Waterloo Sparkling Water for an undisclosed sum.

Founded in 2017, Waterloo Sparkling Water is a producer of fruit-flavoured carbonated waters, free from sugar, calories, and artificial sweeteners.

The private equity firms consortium is formed by Moore Strategic Ventures, Eurazeo, JW Levin Management Partners, and Waterloo Capital’s investors.

According to sources, the new capital will be used to “grow Waterloo’s business by accelerating product and marketing innovation” as well as, “provide additional operational resources and brand-building expertise”.

Jason Shiver, CEO of Waterloo, said: “Choosing the best partners for Waterloo was critical to continuing our momentum and we’re confident that Flexis Capital, Eurazeo and JW Levin will provide deep brand-building experience and industry relationships that will be key to accelerating our growth, while Moore Strategic Ventures’ financial acumen will add firepower to our capabilities”.

Sources: FoodBev