Denmark: Hanegal to acquire plant-based meals company Fairdig

Danish food company Hanegal has announced the acquisition of Fairdig, a plant-based ready-meals producer for an undisclosed sum.

Based in Ega, Denmark, Fairdig produces frozen ready-meals inspired in world cuisine flavours such as Indian, Italian, Mexican, and Moroccan.

This acquisition follows Hanegal plan to have “85% of its products aligned with the plant-based category by 2030”.
Cees Kuypers, co-owner of Hanegal, said: “The acquisition is strategically important to us as we strengthen our position in plant-based ready meals. The acquisition gives us a good starting point for further expansion – and especially in the frozen category and in export markets where Lise-Lotte has extensive experience”.

Lise-Lotte Callesoe York, founder of Fairdig, added: “[This agreement] provides brand new opportunities to drive the project forward, and I look forward to being a part of the journey that Hanegal is on – both in Denmark and in the export markets”.

Sources: Just Food