Nestle Waters, a subsidiary of multinational giant Nestle, has announced the sale of its Canadian bottled water business Pure Life to Ice River Springs for an undisclosed sum.
Ice River Springs is a Canadian family-owned private label bottled water manufacturer and producer of the Ice River Green brand.
According to sources, this acquisition “fulfils a strategic ambition of Ice River Springs to expand the company’s offering in Canada beyond private label”. The deal will include two factories in Ontario and British Columbia, along with a well in Erin, Ontario.
Sandy Gott, executive VP and co-owner of Ice River Springs, said: “This is a significant step in our strategic sustainability journey and with the addition of this iconic brand, their skilled and dedicated people across the country and the resources of this business, we will continue our commitment to sustainable bottled water, the circular economy and to hydrating Canadians”.
Source: Nestle Waters PR