UK-based retailer Tesco has announced the launch of Jack’s, a new store concept that promises to offer customers great tasting food at the lowest possible prices.
According to the retailer’s press release, the launch is part of Tesco’s centenary celebrations and the stores are named after the company’s founder Jack Cohen.
Besides offering low prices, Jack’s stores will feature some known brands, a range of merchandise on a “when it’s gone, it’s gone” basis and they will support British producers since eight out of 10 of food and drinks will be grown, reared or made in Britain.
To keep a low-cost operation whilst offering good quality products at low prices, Tesco plans to have a “no fuss” approach, by simplifying the range of products, with no fancy features or fittings and no added extras.
According to sources, Tesco is competing with the German discounters Aldi and Lidl to become the “cheapest in town”, aiming to appeal to affluent shoppers that are looking for a bargain.
The retailer plans to open 10 to 15 stores in the UK in the next six months, the first two opened on 20th September in Chatteris, Cambridgeshire and Immingham, Lincolnshire.