The US arm of FMCG multinational Nestle has announced the acquisition of Chameleon Cold-Brew as part of a strategy to diversify its coffee portfolio.
Chameleon Cold Brew is described as premium crafted organic coffee, sourced consciously and sustainably grown. The firm offers ready-to-drink cold-brew, cold-brew concentrate, kegs, cold brew kits and whole bean coffee.
The move follows Nestle’s acquisition of speciality coffee roaster Blue Bottle Coffee, which was announced in September.
Chris Campbell, co-founder and CEO of Chameleon Cold-Brew, commented: “Partnering with a world-class company like Nestle will give us the opportunity to do so on a bigger platform. Our shared values around product integrity and commitment to sustainability made Nestle the best choice to enable Chameleon Cold-Brew to accomplish our goals for the future”.
“We believe the Chameleon brand is perfectly positioned to support Nestle’s strategy for coffee, which is to have a variety of offerings in terms of format, taste and price points,” said Paul Grimwood, chairman and CEO of Nestle USA.