FMCG giant Nestle has announced that it has taken a majority stake in Blue Bottle Coffee, a speciality coffee roaster and retailer based in Oakland, CA, USA.
Nestle describes Blue Bottle Coffee as a “high end” firm that “has achieved iconic status amongst discerning coffee drinkers”.
Blue Bottle Coffee markets a range of ready-to-drink and roast and ground coffee, sold online and in retail stores. The firm also operates a network of coffee shops in major US cities and in Japan, described as having “a unique minimalist style that also incorporates elements of the surrounding neighbourhood”.
Commenting on the deal, Nestle CEO Mark Schneider said: “This move underlines Nestlé’s focus on investing in high-growth categories and acting on consumer trends. Blue Bottle Coffee’s passion for quality coffee and mission-based outlook make for a highly successful brand. Their path to scale is clearly defined and benefits from increasing consumer appreciation for delicious and sustainable coffee”.