Portugal: Nestle rebrands and launches new Greek yoghurt drink

Multinational FMCG giant Nestle has rebranded its range of Greek yoghurt products to Nestle Yaos Grego (‘Yaos Greek’) and introduces a new ‘Greek Shake’ in Portugal.

According to Distribuicao Hoje, the brand previously named as Nestle Grego (Greek), includes low fat yoghurts, which are different from other brands by being the only yoghurt in the market with 0% fat and 0% added sugars.

A new flavour of low fat yoghurt was also introduced: Mango-Orange-Carrot.

The new Nestle Yaos Grego Shake, is said to be positioned in the ‘Indulgence’ segment and is available in the varieties of Strawberry-Blueberry and Mango-Orange.

Nestle Yaos Greek Shake is already available throughout the county in 4 packs of 640ml, retailed at approximately €1.79 ($2.05).

Source: Distribucao Hoje