USA: Nestle launches “liquid espresso concentrate”

Nestle, the leading FMCG multinational, has announced it is increasing its portfolio in the US with the launch of a “liquid espresso concentrate” line.

Promising consumers “the ultimate hack for customizing café-style iced espresso beverages at home”, the company claims its 100% Arabica espresso concentrate can be prepared without brewing or equipment, simply by pouring over ice and blending with water or milk. The new launch comes as a “rich and strong” Black variety and a “sweet and smooth” Sweet Vanilla variety.

“Though Gen Z and millennial consumers’ tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand”, said Felipe Acosta, NESCAFÉ Senior Brand Marketing Manager. “Following our successful NESCAFÉ Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and NESCAFÉ Espresso Concentrate does exactly that. The brand’s first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home”.

Source: Nestle