USA: Little Spoon enters infant formula market

Little Spoon, the US direct-to-consumer baby and children’s brand, has announced its entry into the $6 billion infant formula market.

With the launch, the New York-based company claims is the first and only brand to offer a complete suite of nutritional solutions for children from birth to age six.

While modeled after premium European recipes and dual-certified to EU and USDA organic standards, the new formula is manufactured in the USA. According to the company, the product is a non-GMO, grass-fed whole milk-based formula using milk sourced from New Zealand that utilises lactose as the primary carbohydrate. The recipe specifically excludes corn syrup, cane sugar, palm oil, soy, and maltodextrin, features a 60:40 whey-to-casein ratio and has received the Clean Label Project Purity Award.

Priced at approximately $1.48 per ounce for subscribers ($21.00 per 400g tin), the product is available exclusively through the company’s website. This launch completes Little Spoon’s “end-to-end feeding platform,” joining its “Puffs” snacks, “Biteables” finger foods, and “Babyblends” purees to support parents through every early developmental stage.

Ben Lewis, Co-Founder and CEO of Little Spoon, commented: “From the very beginning, parents have told us they need clarity and confidence in how they feed their babies. We chose to go above and beyond regulatory requirements by publicly disclosing our testing thresholds and sharing batch-level results. Parents shouldn’t have to take safety claims at face value”.

Source: Little Spoon (via PR Newswire) / Just Food / Modern Retail