USA: Danone launches muscle maintenance weight loss drink

Danone, the dairy giant, has announced the launch of a “first-of-its-kind” cultured dairy drink that features a patented blend of nutrients designed to help build & retain muscle mass during weight loss.

Oikos Fusion offers 23g of protein, 5g of prebiotic fibre and vitamins D, B3 and B12 in a lactose-free drink with zero added sugar. The product is also claimed to be free from artificial sweeteners and colours and to support healthy digestion, in addition to providing an energy boost.

Commenting on the launch, Danone North America director of nutrition & scientific affairs Whitney Evans said: “People on a weight loss journey often eat less, so it’s crucial to focus on the nutrient density of the foods they do eat. […] That’s why we created OIKOS FUSION—in listening to GLP-1 users and studying the latest research, we packed as much targeted nutrition as possible into a small, delicious, and convenient bottle to help make it easier to meet key nutrition needs”.

Danone North America president of Yogurt Rafael Acevedo added: “Pairing Danone’s decades of science expertise with the OIKOS’ brand’s emphasis on strength and high-quality protein enabled us to create something truly unique for people looking to maintain muscle mass while on a weight loss journey”.

Oikos Fusion comes in a 7 fl oz bottle in a choice of Strawberry, Mixed Berry and Vanilla flavours.

Source: Danone (via PRNewswire)