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Bulletproof, the US-based functional food and beverage company, has announced the launch of Coffee + Creatine, described as a ‘first-of-its-kind’ innovation in the functional coffee category.
Available in both ground coffee and whole bean formats, the new product combines Bulletproof’s signature “Clean Coffee” with creatine monohydrate. According to the company, the product is designed to provide consumers with a convenient way to support physical performance, muscle mass and cognitive function without altering the traditional taste of the coffee. Each serving provides approximately 2g of creatine monohydrate.
Commenting on the launch, Bulletproof CEO Federico Troiani said: “At Bulletproof, our mission is to provide science-backed tools that help our consumers tap into their full potential. With Coffee + Creatine, we are thrilled to offer a groundbreaking solution that simplifies the path to better performance, making it easier than ever for our consumers to integrate one of the most researched supplements into their daily morning ritual”.
The launch follows Bulletproof’s recent efforts to expand its functional beverage portfolio, which already includes products such as Collagen Coffee and Original Decaf Ground Coffee. The new Coffee + Creatine range is currently available via the company’s website and through select retail partners.
Source: Bulletproof (via PR Newswire)
