Germany: Berentzen in takeover talks with Sazerac
Berentzen, the German beverage producer, has confirmed that it is in negotiations with US-based spirits manufacturer Sazerac regarding a voluntary public takeover offer. According to an information disclosure by the Haselünne-headquartered company, Sazerac is seeking to acquire all outstanding shares in Berentzen. Berentzen operates across the spirits, non-alcoholic beverages and fresh juice systems segments, with […]
UK: Sazerac to acquire Au Vodka
Sazerac, the US-based spirits company, has signed a binding agreement to acquire UK vodka and ready-to-drink (RTD) brand Au Vodka. The transaction remains subject to standard completion conditions and is expected to close within the coming weeks. Financial terms of the deal have not been disclosed. Commenting on the deal. a Sazerac spokesperson stated: “Sazerac […]
USA: Sazerac acquires Garrard County Distilling property
Tom Collins Distilling, an affiliate of Buffalo Trace owner Sazerac, has purchased the former Garrard County Distilling property in Lancaster, Kentucky. The spirits producer secured the 210-acre site with a successful bid of $20 million during a court-ordered auction. The property had previously been appraised at more than $27.9 million. Garrard County Distilling, which originally […]
USA: Coca-Cola partners with Sazerac for alcoholic beverage expansion
Coca-Cola, the US-based multinational beverage giant, has entered into a strategic partnership with family-owned spirits company Sazerac to drive growth in the rapidly expanding alcoholic ready-to-drink (RTD) segment. Under the agreement, Red Tree Beverages (the company’s subsidiary for alcoholic ventures) is transitioning the production and distribution of several key brands to Sazerac. The portfolio includes […]
USA: Constellation Brands agrees deal to sell Svedka brand to Sazerac
Leading alcoholic drinks company Constellation Brands has announced it has agreed to sell its Svedka vodka brand to peer Sazerac, with the deal expected to be completed in the next few months. Commenting on the move, Constellation Brands said its aim was to prioritise growing market sectors, with a focus on premium wine and craft […]
USA: Sazerac acquires ready-to-drink cocktail brand BuzzBallz
Global spirits company Sazerac has announced it has signed an agreement to acquire BuzzBallz, a US ready-to-drink cocktail brand, for an undisclosed sum. Founded in 2009 by Merilee Kick, BuzzBallz is described as a woman-led and family-operated distillery, winery and brewery, renowned for its spherically-shaped RTD cocktails. BuzzBallz’s portfolio also includes includes brands such as […]
UK: Diageo sells lower-end spirit brands to Sazerac
Diageo, the UK based alcoholic drinks giant, has announced the sell-off of 19 brands to the US spirits firm Sazerac for an aggregate consideration of $550 million. The transaction includes the whiskey brands Seagram’s VO, Seagram’s 83 and Seagram’s Five Star, the rum brands Myers’s and, Parrot Bay, the sambuca brand Romana, the vodka brand Popov, […]
France: Pernod Ricard sells Fris brand to Sazerac
Pernod Ricard, the global wine and spirits giant, has announced that it has sold its Fris vodka brand to US spirits firm Sazerac. Describing Fris as a standard vodka selling 250,000 9-litre cases in the USA each year, the French firm said that the divestment was “in line with the Pernod Ricard strategy to focus […]
Ireland: Pernod Ricard divests Paddy Irish Whiskey
Pernod Ricard has announced that its affiliate Irish Distillers has completed the sale of the Paddy Irish Whiskey brand to the US spirits firm Sazerac. The global wine and spirits company said that the deal, which was concluded for an undisclosed sum, was in line with its strategy to simplify its portfolio for growth and would also facilitate, among […]
USA: Brown-Forman sells Southern Comfort and Tuaca brands
Brown-Forman, the owner of the Jack Daniel’s brand and one of the top 10 largest spirits companies in the world, has announced that it has reached an agreement to sell its Southern Comfort and Tuaca liqueur trademarks to Sazerac, a spirits firm with its origins in New Orleans, LA, for $543.5 million. In a statement, the […]