Coca-Cola, the US-based multinational beverage giant, has entered into a strategic partnership with family-owned spirits company Sazerac to drive growth in the rapidly expanding alcoholic ready-to-drink (RTD) segment. Under the agreement, Red Tree Beverages (the company’s subsidiary for alcoholic ventures) is transitioning the production and distribution of several key brands to Sazerac. The portfolio includes the existing Fresca Mixed and Minute Maid Spiked lines, which were previously managed in collaboration …
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Leading alcoholic drinks company Constellation Brands has announced it has agreed to sell its Svedka vodka brand to peer Sazerac, with the deal expected to be completed in the next few months. Commenting on the move, Constellation Brands said its aim was to prioritise growing market sectors, with a focus on premium wine and craft spirits. “The actions we have taken over the past several years to reshape our wine …
Global spirits company Sazerac has announced it has signed an agreement to acquire BuzzBallz, a US ready-to-drink cocktail brand, for an undisclosed sum. Founded in 2009 by Merilee Kick, BuzzBallz is described as a woman-led and family-operated distillery, winery and brewery, renowned for its spherically-shaped RTD cocktails. BuzzBallz’s portfolio also includes includes brands such as BIGGIES, Uptown Cocktails, Sip Sip Hooray and Texas Craft. Commenting on the move, Sazerac CEO …
Diageo, the UK based alcoholic drinks giant, has announced the sell-off of 19 brands to the US spirits firm Sazerac for an aggregate consideration of $550 million. The transaction includes the whiskey brands Seagram’s VO, Seagram’s 83 and Seagram’s Five Star, the rum brands Myers’s and, Parrot Bay, the sambuca brand Romana, the vodka brand Popov, the liqueur brands Yukon Jack and Goldschlager, and the cocktail brand Stirrings, alongside brands such …
Pernod Ricard, the global wine and spirits giant, has announced that it has sold its Fris vodka brand to US spirits firm Sazerac. Describing Fris as a standard vodka selling 250,000 9-litre cases in the USA each year, the French firm said that the divestment was “in line with the Pernod Ricard strategy to focus on its priority spirits and wines brands”. According to sources, Fris came into Pernod Ricard’s …
Pernod Ricard has announced that its affiliate Irish Distillers has completed the sale of the Paddy Irish Whiskey brand to the US spirits firm Sazerac. The global wine and spirits company said that the deal, which was concluded for an undisclosed sum, was in line with its strategy to simplify its portfolio for growth and would also facilitate, among other things, targeted investment in other key Irish Distillers whiskey brands including Jameson and Powers. …
Brown-Forman, the owner of the Jack Daniel’s brand and one of the top 10 largest spirits companies in the world, has announced that it has reached an agreement to sell its Southern Comfort and Tuaca liqueur trademarks to Sazerac, a spirits firm with its origins in New Orleans, LA, for $543.5 million. In a statement, the company said the decision to sell the brands was a reflection of its “evolving portfolio …
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