Riedel

Refresco, the global beverage solutions specialist, has sold the brand rights of its fruit drinks brand Wicky to local Dutch soft beverages business Riedel. While the financial terms of the transaction were not disclosed, both firms released a joint statement indicating that the agreement will allow the Wicky brand to realise its full potential. Sold across the Netherlands and Belgium, Wicky is a fruit drink brand available in flavours including …

Riedel, the leader in the Netherlands for fruit drinks, is acquiring Healthy People, a local juice and snack maker, for an undisclosed sum, according to a Levensmiddelenkrant report. Founded in 2006, Healthy People is described as being the first company in the Netherlands to introduce a “superfruit” pomegranate juice. Its other products include fruit juices, coconut water, kefir, drinks for infants, smoothies, and dried fruit snacks. The deal agreed for Healthy People …