Prime100

FMCG giant Colgate-Palmolive has announced it has acquired Care TopCo, the owner of the Prime100 pet food brand, from private equity fund Quadrant PE for A$500 million ($317.5 million). Founded in 2014 in Melbourne, Prime100 offers both refrigerated and shelf‐stable products to pet speciality and other retailers across Australia, focusing on science‐based product lines and veterinary endorsement. Post acquisition, it will form part of Colgate-Palmolive’s Hill’s Pet Nutrition division. Commenting on the move, Colgate-Palmolive …