Snack and confectionery multinational Mondelez International has announced that has agreed to sell its gum business in the USA, Canada and Europe to Perfetti Van Melle Group for $1.350 billion. The sale is part of the strategy of Mondelez International to accelerate growth and focus portfolio on chocolate, biscuits, and baked snacks categories. The acquisition includes the gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo and Bubblicious in the …
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Perfetti Van Melle
Confectionery firm Perfetti Van Melle and ice cream specialist Baskin Robbins have come together for the first time to launch a new ice cream based on the Alpenliebe Juzt Jelly branded sweet. Made with 25% fruit pulp, Alpenliebe Juzt Jelly from Perfetti is the market leader in the jelly category and will be used as an ingredient in the specially designed co-branded ice cream created by Baskin Robbins, which is …
Confectionery manufacturer Perfetti Van Melle is to launch a range of ice cream and frozen desserts inspired by the flavour of its Airheads sweets. The company has partnered with Koldwave Foods, a wholly-owned subsidiary of Spring Creek Holdings, to launch its new range. Available in eight flavours – blue raspberry, cherry, watermelon, orange, green apple, pink lemonade, grape and strawberry – Airheads ice cream is said to feature ribbons of …
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